Broadband Terrestrial

The terrestrial broadband GIS data set shows attributes and coverage areas at a census block level by facility-based carriers. Relevant data of a carrier’s network is collected and digitized which can be used in conjunction with a street data base or aerial imagery in order to evaluate the attributes and functionality of a Broadband Carrier. This data set also includes maximum and typical upload and download speeds, along with other infrastructure information such as type of technology used to deliver services. The data sets paint an overview in GIS of what a terrestrial broadband carrier offers to a consumer based on specific relevant data. Terrestrial broadband carrier data can help users make better informed, location based decisions for a variety of industries including economic development. The structure and properties of this terrestrial broadband data set allows for a comprehensive understanding of a terrestrial broadband carrier’s information, performance, and coverage.

How Broadband Terrestrial can be utilized

GeoTel Broadband Terrestrial product users can determine not only the equipment type, and network speeds, but also details about the end user of service. This is valuable for clients planning network buildouts and visualizing the customer base available in a given area.

Benefits of Broadband Terrestrial

Telecommunications

Examine carrier broadband coverage areas

Determine the speed of plans they offer

Know what technology they use to deliver services

Calculate the number of homes and population covered by a carrier network

Examine how many competitors are in the same market

View carrier strong and weak markets

Examine new markets and the competition in place

Combine this data with market studies that show industry specific penetration rates to calculate carrier subscriber counts

Examine carrier service areas for marketing purposes

Map marketing campaign service areas to carrier service area to ensure the dollars are spent in locations that make sense

Real Estate

Show which areas have broadband service

Determine what maximum speeds are available by specific locations

Show broadband connectivity for both residential and commercial structures and developments

Show how many broadband choices a location has

Show cellular/mobile broadband coverage for a location

Show Cable provider for an area

Show Phone Company servicing an area

Economic Development

Display and study various broadband carriers to help recruit new business

Use to narrow down locations that have specific data infrastructure requirements

Show areas that meet technology and/or speed criteria. Overlay this with zoning maps and/or available parcel and business data

Use information to help economic development plans by showing data infrastructure strengths and weaknesses

Determine if economic development and industrial zones have strong data infrastructure and if not the distances away from same

Urban Planning Industries

Understand broadband and high speed internet availability and capacity and compare that information to other adoption data

Locate areas without high speed internet services or inadequate service

Identify specific carriers to partner with; improve services and solve problems by knowing where they currently operate and their technology and network capacities

Use information to help economic development plans by showing data infrastructure strengths and weaknesses

Consulting and Business Intelligence Firms

Conduct detailed market comparative analysis

Use actual households past data with industry reports that show market adoption rate and tabulate total subscriber counts

Identify potential number of unserved customers

Investigate prime market opportunity

Seek out unserved market areas and know the potential number of customers

Evaluate existing carriers and the specific competition faced for that specific market

Create detailed due diligence studies with maps and real data

Study and report comparative speed offerings

Know what ability a carrier has for expansion by understanding the existing technology they currently use

Understand the costs they would have to incur to stay competitive in the future

Examine clients marketing methods and that distribution area and compare it against the market actually being served

Know where cable systems are deployed and examine if cable TV advertising would reach the geographic areas desired by the client to help them more effectively spend advertising dollars

Government

Identify all data carriers that serve an area

Compare prices and minimize costs associated with leased data circuits

Identify different carriers for high availability and backup circuits for redundancy

Study change over time to infrastructure by speed, technology and areas served

Know what locations lack or do not have certain types of service

Use availability and service area data in new project planning to know where any high construction costs may be due to lack of infrastructure

Compare private carrier service areas to other governmental data to increase situational awareness of the local economic conditions

Leverage private sector infrastructure to maximize public dollars for projects such as camera systems, smart highway and automated data collection systems

Use information to leverage public/private project initiatives

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