Broadband Terrestrial

The terrestrial broadband GIS data set shows attributes and coverage areas at a census block level by facility-based carriers. Relevant data of a carrier’s network is collected and digitized which can be used in conjunction with a street data base or aerial imagery in order to evaluate the attributes and functionality of a Broadband Carrier. This data set also includes maximum and typical upload and download speeds, along with other infrastructure information such as type of technology used to deliver services. The data sets paint an overview in GIS of what a terrestrial broadband carrier offers to a consumer based on specific relevant data. Terrestrial broadband carrier data can help users make better informed, location based decisions for a variety of industries including economic development. The structure and properties of this terrestrial broadband data set allows for a comprehensive understanding of a terrestrial broadband carrier’s information, performance, and coverage.

How Broadband Terrestrial can be utilized

GeoTel Broadband Terrestrial product users can determine not only the equipment type, and network speeds, but also details about the end user of service. This is valuable for clients planning network buildouts and visualizing the customer base available in a given area.

Benefits of Broadband Terrestrial

Telecommunications

  • Examine carrier broadband coverage areas
  • Determine the speed of plans carriers offer
  • Know what technology carriers use to deliver services
  • Calculate the number of homes and population covered by a carrier network
  • Examine how many competitors are in the same market
  • View carrier(s) strong and weak markets
  • Examine new markets and the competition in place
  • Combine data with market studies that show industry specific penetration rates to calculate carrier subscriber counts
  • Examine carrier service areas for marketing purposes
  • Map marketing campaign service areas to carrier service area to ensure the dollars are spent in locations that make sense

Real Estate

  • Show which areas have broadband service
  • Determine what maximum speeds are available by specific locations
  • Show broadband connectivity for both residential and commercial structures and developments
  • Show how many broadband choices a location has
  • Show cellular/mobile broadband coverage for a location
  • Show cable provider for an area
  • Show phone company servicing an area

Economic Development

  • Display and study various broadband carriers to help recruit new business
  • Use to narrow down locations that have specific data infrastructure requirements
  • Show areas that meet technology and/or speed criteria. Overlay this with zoning maps and/or available parcel and business data
  • Use information to help economic development plans by showing data infrastructure strengths and weaknesses
  • Determine if economic development and industrial zones have strong data infrastructure and if not the distances away from same

Urban Planning

  • Understand broadband and high-speed internet availability and capacity and compare that information to other adoption data
  • Locate areas without high-speed internet services or inadequate service
  • Identify specific carriers to partner with; improve services and solve problems by knowing where they currently operate and their technology and network capacities
  • Use information to help economic development plans by showing data infrastructure strengths and weaknesses
  • Conduct detailed market comparative analysis
  • Use actual past data for households with industry reports that show market adoption rate and tabulate total subscriber counts
  • Identify potential number of unserved customers
  • Investigate prime market opportunity
  • Seek out unserved market areas and know the potential number of customers
  • Evaluate existing carriers and the specific competition faced for that specific market
  • Create detailed due diligence studies with maps and real data
  • Study and report comparative speed offerings
  • Know what ability a carrier has for expansion by understanding the existing technology they currently use
  • Understand the costs a carrier would have to incur to stay competitive in the future
  • Examine clients marketing methods and that distribution area and compare it against the market actually being served
  • Know where cable systems are deployed and examine if cable TV advertising would reach the geographic areas desired by the client to help them more effectively spend advertising dollars

Government

  • Identify all data carriers that serve an area
  • Compare prices and minimize costs associated with leased data circuits
  • Identify different carriers for high availability and backup circuits for redundancy
  • Study change over time to infrastructure by speed, technology, and areas served
  • Know what locations lack or do not have certain types of service
  • Use availability and service area data in new project planning to know where any high construction costs may be due to lack of infrastructure
  • Compare private carrier service areas to other government data to increase situational awareness of the local economic conditions
  • Leverage private sector infrastructure to maximize public dollars for projects such as camera systems, smart highway, and automated data collection systems
  • Use information to leverage public/private project initiatives
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