Cable MSO’s

GeoTel’s Cable Operating Area product represents the actual serving territory for all cable franchises reflecting national coverages of 50 states and well over 800 MSO operating companies. These Cable Boundaries are designed and geospatially developed by cartographers and telecom professionals leveraging GeoTel’s proprietary spatial processes and patents accumulating over 60 years of GIS professional experience. GeoTel’s extensive research into the development of the Cable Operating Area data reflects two different views of “who” the dominant cable providers are along with a secondary franchise indicator giving the end-user a 360° view of markets with multiple serving cable providers.

How Cable MSO’s can be utilized

GeoTel users of the Cable MSO dataset can visualize and define the market participants in a given operating area. Service providers can view competition and analyze planned network expansions and consolidations.

Benefits of Cable MSO’s

Examine Carrier Broadband Coverage Areas, along with primary and secondary service providers.

Calculate the number of homes and population covered by a carrier network

Examine how many competitors are in the same market

Examine new markets and the competition in place

Combine this data with market studies that show industry specific penetration rates to calculate carrier subscriber counts

Examine carrier service areas for marketing purposes

Map marketing campaign service areas to carrier service area, make sure the dollars are spent in locations that make sense

Locate areas without high speed internet services or inadequate service

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