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Frontier to Shift Gears in 2017

Frontier to Shift Gears in 2017

In just a matter of a few weeks, we will soon be approaching a brand-new year. When this time comes, there is often hope and excitement as to what the future will bring.  But this time around, there seems to be more reservation and a “wait and see” attitude with corporations and businesses.

A lot of this is due to the fact of the new Presidential Administration coming in, and how the financial markets will react to the new economic and jobs policies which will be set forth.

Even the telecom industry is not immune to this, and as a result, these companies are scrambling to establish various new business development plans in every scenario that they are forecasting. One such vendor is Frontier Communications.  Just last week, they announced new plans to reinitiate their plans of entering the cable market.

A lot of this will be revisiting the old-school business model of actually trying to listen to the customer and determining what their needs and wants are, rather than simply taking orders.  In other words, developing a long-lasting relationship with the customer will now be the “new normal.”

According to Perley McBride, the CFO of Frontier: “So much of our company was focused on consumer and commercial was steady-state business and we segmented the business because the products are different, the customers are different, and how your service and sell to them is different . . . from traditional order takers into understanding customer needs and producing great solutions for them”.

This comes at a time when Frontier has suffered some serious financial losses, such as the $2 Million YoY (Year over Year) revenue decline which occurred in the 3rd Quarter of this year.  But, one bright spot for Frontier lies in its Ethernet service offerings.  The primary catalyst for this has been the switch to the fiber-based Ethernet cabling by its business customers.

GeoTel Communications, LLC, is the leading provider of telecommunications infrastructure data in a geographic information system (GIS) and internet-based spatial technologies for over 15 years. GeoTel takes telecom infrastructure data and makes it tangible. By layering this data in GIS software or by viewing it in one of our web-based platforms, we make it possible to analyze detailed fiber optic maps and other telecom data sets throughout America. These integrated data sets are digitized onto the highest quality street data and aerial imagery available, providing companies and government entities with the leverage and insight necessary to make informed location-based and fiscally sound decisions.

Valerie Stephen