As the New Year has been off to a fast start, businesses and corporations alike are now scrambling to get their plans put together for 2017. The planning can pretty much involve anything and everything, but for the telecom sector the efforts will be to penetrate new markets before others do.
In the larger cities, such as in Chicago, we are seeing the largest of telecom vendors having their monopoly on the marketplace. This is best exemplified by Comcast by its offering of cable and Internet services, and Verizon with its offerings of wireless services. Outside the major cities, the next market to penetrate into (and there is still some room to grow) are the metropolitan towns.
These would primarily include the likes of the college cities and smaller locales. But there is yet another market segment which is often neglected by the telecom vendors, and that is the rural sector. When one thinks of this niche, the images of farming and desolate landscape comes to mind.
While this may be true, the people living in the rural areas also need Internet and telecom services as well. One such vendor who is planning to capitalize on this is Lumos Networks. This is a business model which has been established by Google, and now Lumos will be following in its footsteps.
Just last week, they announced a pricing structure for three separate network tiers as they expand into the rural areas:
- 75 Mbps
- 150 Mbps
- 1 Gbps
The cost for subscribing to any of the above services is just a flat rate of $69.95 per month.
In actuality, Lumos first attempted to enter the rural sector by initially targeting the Allegheny Highlands region, and Botetourt County in Virginia. Having been successful there, Lumos has its eye on the Waynesboro/Augusta County market in the Lynchburg, VA area. They plan to offer the above services to over 20,000 rural homes.
GeoTel Communications, LLC, is the leading provider of telecommunications infrastructure data in a geographic information system (GIS) and internet based spatial technologies for over 15 years. GeoTel takes telecom infrastructure data and makes it tangible. By layering this data in GIS software or by viewing it in one of our web based platforms, we make it possible to analyze detailed fiber optic maps and other telecom data sets throughout America. These integrated datasets are digitized onto the highest quality street data and aerial imagery available, providing companies and government entities with the leverage and insight necessary to make informed location based and fiscally sound decisions.