Broadband Terrestrial

Telecommunications

• Examine carrier broadband coverage areas
• Determine the speed of plans carriers offer
• Know what technology carriers use to deliver services
• Calculate the number of homes and population covered by a carrier network
• Examine how many competitors are in the same market
• View carrier(s) strong and weak markets
• Examine new markets and the competition in place
• Combine data with market studies that show industry-specific penetration rates to calculate carrier subscriber counts
• Examine carrier service areas for marketing purposes
• Map marketing campaign service areas to carrier service area to ensure the dollars are spent in locations that make sense

Real Estate

• Display which areas have broadband service
• Determine what maximum speeds are available by specific locations
• Show broadband connectivity for both residential and commercial structures and developments
• Show how many broadband choices a location has
• Show cellular/mobile broadband coverage for a location
• Show cable provider for an area
• Show phone company servicing an area

Economic Development

• Display and study various broadband carriers to help recruit new business
• Use to narrow down locations that have specific data infrastructure requirements
• Show areas that meet technology and/or speed criteria. Overlay this with zoning maps and/or available parcel and business data
• Use the information to help economic development plans by showing data infrastructure strengths and weaknesses
• Determine if economic development and industrial zones have strong data infrastructure and if not the distances away from same

Urban Planning

• Understand broadband and high-speed internet availability and capacity and compare that information to other adoption data
• Locate areas without high-speed internet services or inadequate service
• Identify specific carriers to partner with; improve services and solve problems by knowing where they currently operate and their technology and network capacities
• Use information to help economic development plans by showing data infrastructure strengths and weaknesses
• Conduct detailed market comparative analysis
• Use actual past data for households with industry reports that show market adoption rate and tabulate total subscriber counts
• Identify potential number of unserved customers
• Investigate prime market opportunity
• Seek out unserved market areas and know the potential number of customers
• Evaluate existing carriers and the specific competition faced for that specific market
• Create detailed due diligence studies with maps and real data
• Study and report comparative speed offerings
• Know what ability a carrier has for expansion by understanding the existing technology they currently use
• Understand the costs a carrier would have to incur to stay competitive in the future
• Examine clients marketing methods and that distribution area and compare it against the market actually being served
• Know where cable systems are deployed and examine if cable TV advertising would reach the geographic areas desired by the client to help them more effectively spend advertising dollars

Government

• Identify all data carriers that serve an area
• Compare prices and minimize costs associated with leased data circuits
• Identify different carriers for high availability and backup circuits for redundancy
• Study change over time to infrastructure by speed, technology, and areas served
• Know what locations lack or do not have certain types of service
• Use availability and service area data in new project planning to know where any high construction costs may be due to lack of infrastructure
• Compare private carrier service areas to other government data to increase situational awareness of the local economic conditions
• Leverage private sector infrastructure to maximize public dollars for projects such as camera systems, smart highway, and automated data collection systems
• Use information to leverage public/private project initiatives