In the past three months, Google has seen a 22% jump in the keyword: cloud communications. This cloud boom is due to companies becoming aware of the advantages that centralized communications can offer. A large part of this awakening is also credited to the 2020 – 2022 user experience.
What Is Cloud Communications?
Cloud communications is the unification of historic telecommunication modalities, such as voice (or VoIP), email, and video chat, onto the cloud. In other words, it is the process of moving all communication efforts online and hosting the applications and storage with a cloud-based service provider. There are numerous benefits to “cloudifying” a company’s communications.
The benefits of Cloud Communications include:
- Reduced Lag – Companies can experience a reduced or eliminated lag in communications. When all communications exist in the same plane, it creates open lines of discussion and a multitude of notifications.
- Efficiency – When all efforts of communication are unified and lag is reduced, the response process becomes more efficient.
- Reduced Costs – Moving communications to the cloud can greatly reduce IT costs by reducing equipment needs, overhead costs, energy consumption, and more.
- Increased Adaptability – Having centralized software and resources improves a company’s ability to adapt.
- Scalability – Implementing a unified communications strategy allows organizations to grow and expand at accelerated rates.
Global Expansion with the Cloud
Prior to the cloud, global expansion was an extremely challenging and cost-provoking venture. This step would require scrupulous months of planning and sending personnel to physical locations worldwide incurring language barriers and logistics nightmares. However, when an organization utilizes the cloud for centralized communications efforts, it can expand globally in a matter of days.
There are a few steps needed to reach expansion at this scale. 
Step 1 – All communications need to be centralized to ensure the flow is interrupted and lag is reduced.
Step 2 –There needs to be an international communications center that has levels of outreach for local and national level calls. This center also needs to have the ability to reroute calls to ensure they are going to the appropriate information source.
Step 3 – Utilize the appropriate service for outbound calls and identification management. Being able to properly track consumers and their information is essential for proper customer service. This service also needs the ability to track various devices, if a client sends a chat or calls directly, all this information needs to be accurately tracked and stored.
Step 4 – Ensure all services and personnel are unified and monitored with cloud communications for the most efficient expansion and management.
The Future of Cloud Communications
The future of the cloud communications market is only expected to grow exponentially over the next few years. “The global cloud communication platform market is expected to grow from US$ 4,632.3 million in 2021 to US$ 22,408.5 million by 2028; it is estimated to grow at a CAGR of 25.3%% during 2021-2028.” The rising need of centralized information and appropriate consumer tracking will continue to feed this industry. It is essential for organizations to grow and expand with the changing methods.
For intellectual business decision-making, make sure all the data is presented and understood. Contact GeoTel to request telecommunications location-based data today.
Author: Valerie Stephen
