Cell Phone Location Data Used to Target Mobile Ads

The key to effective marketing /advertising campaigns is showing the right ad to the right person at the right place and the right time. Seasoned marketers are very familiar with this idea and the hottest new trend for digital advertisers is enabling companies to do just that! By using location-based data from a person’s cell phone, companies can show targeted and relevant mobile advertisements to their potential customers while they are out and about on their mobile devices.

From a brand’s perspective, using location-based mobile advertisements presents an incredible opportunity to reach their target audience in a more effective, and in the long run, more profitable manner. Location data can be just as important as other attributes used to target advertisements such as demographics, age, lifestyle factors, etc.

So, how do companies acquire this location-based phone data? There are many various sources for obtaining this information. One way is that the network can share cell phone location information derived from cell tower locations, even when the phone is not in use. In addition, any mobile device can opt to share location data with websites and apps as the user chooses. This GPS data is usually represented in latitude and longitude coordinates.

As you can see, cell tower location data is useful in a wide variety of situations. If you are interested in obtaining cell tower locations for market intelligence, competitive analysis, network planning, or even for use with the hottest new technology trend, contact GeoTel Communications at (800) 277-2172. Our cell tower locations infrastructure data set includes the Site ID, Name, Description, Location, Ground Elevation, Company Name, Contact Information, Date of Construction, FCC ASR Number, FAA Study Number, AGL, AMSL, Tower Type and Status.